Category Archives: Business

13 Ways to Effectively Enhance Your Direct Mail Campaign

13 Ways to Effectively Enhance Your Direct Mail Campaign

Digital innovations have emphatically revolutionized the ways in which charities go about their work. One traditional fundraising method, however, remains evergreen: direct mail. Direct mail merits a lot of attention—and an equal amount of scrutiny—because it is an approach virtually every nonprofit organization uses to attract donors. Using “snail mail” is more commonly used for… Continue Reading

10 Effective Ways to Say Thank You to Donors

10 Effective Ways to Say Thank You to Donors

Saying “thank you” is one of the simplest ways to encourage goodwill, but its simplicity often makes it one of the easiest things to overlook. In the case of fundraising, GuideStar lists failure to thank donors among the biggest mistakes a nonprofit organization can make. Showing gratitude to donors not only conveys appreciation, but it… Continue Reading

How to Draft a Strong Mission Statement

How to Draft a Strong Mission Statement

Nonprofit leaders share the common responsibility of raising funds for their respective organizations. In determining the best approach, they may brainstorm various marketing and fundraising options to draw out large, supportive crowds. Such planning measures are important and necessary, but according to a recent Gallup poll, there may be a more basic starting point worth… Continue Reading

10 Key Factors in the Growth of Effective Altruism

10 Key Factors in the Growth of Effective Altruism

Effective altruism is a term that has entered the vocabulary of scholars, nonprofit leaders, and the socially conscious within the last five or six years. The concept involves exploring the interface between compassion and reason, and employing a combination of the two to pursue humanitarian projects that are backed by data and evidence. The idea… Continue Reading