A buzzword in the nonprofit community that has received a lot of attention in recent years is “slacktivism.” The words “slacker” and “activism” combine to form the term, and people originally used it to describe a charitable activity with a comparatively lower level of impact—micro-activism might be a more illustrative title. In this framework, donating… Continue Reading
Digital innovations have emphatically revolutionized the ways in which charities go about their work. One traditional fundraising method, however, remains evergreen: direct mail. Direct mail merits a lot of attention—and an equal amount of scrutiny—because it is an approach virtually every nonprofit organization uses to attract donors. Using “snail mail” is more commonly used for… Continue Reading
With the ever-growing amount of resources available to smartphone users, it should come as no surprise that volunteer opportunities are no farther than an app away. One study found that the average daily time an individual spent engaged with mobile digital media in 2015 totaled nearly three hours. What if people converted that time into… Continue Reading
When it comes to fundraising, can asking for smaller donations from your support base generate more money in the long run? This is the premise of crowdfunding, a model that has gained quite a bit of attention in the nonprofit sector of late. By definition, the approach operates on the generosity of a large pool… Continue Reading
The phrase “there’s an app for that” originated as an Apple marketing strategy nearly ten years ago. Today the saying holds truer than ever, with mobile applications now even serving charitable functions. The advent of the “app” occurred in 2008, when a total of 550 apps were released between the Apple App Store and the… Continue Reading